Brandcom Fest 2024: The Alliance Française de Lagos recently hosted a pivotal event that brought together leading advertising professionals to explore the future of the industry in Nigeria. Organized by The Brand Communicator, Africa’s premier magazine for brands, marketing, and communications, this year’s 2025 edition marked the fifth installment of this influential gathering.
A standout speaker was Dr. Bayo Adekanmbi, a seasoned expert in Artificial Intelligence, digital innovations, and business transformation, who delivered an insightful presentation on “Tech-Driven Marketing Communication: Bridging Minds and Machines.” Drawing on key concepts from Philip Kotler’s “Marketing 6.0,” he emphasized the critical role of the human mind in leveraging AI effectively in advertising.
The event featured an impressive panel of speakers, including Ifeoluwa Esther Obafemi, Stanislaus Martins, Bolaji Junaid, and Israel Oladipupo Ogunseye, who contributed to the dynamic discussions.
Brandcom Fest 2024: Fireside Chat With Dr. Biodun Shobanjo
A major highlight was the engaging Fireside Chat of the convener Joshua Ajayi and Nigeria’s advertising luminary, Dr. Biodun Shobanjo, which captivated attendees and provided deep insights into the evolving landscape of advertising in Nigeria. This event was truly a memorable occasion for participants, speakers, and organizers alike, setting the stage for a transformative era in the industry.
